Carpe AdWatch
See Plaintiff Attorney Pressure Before the Demand Letter Arrives.
AdWatch is the attorney advertising intelligence platform for P&C insurers. Track ad spend, nuclear verdicts, mass tort signals, and litigation funding across 12 channels, in one place.
Ad Platforms Monitored
Meta, Google, TikTok, YouTube, podcasts, more
Practice Areas Tracked
From auto and trucking to mass tort
Verdicts Indexed
Nuclear-verdict tracker, firm-attributed
Ad Ingestion
Refreshed across every monitored platform
Social Inflation Starts in the Ad Feed
Nuclear verdicts, third-party litigation funding, and aggressive attorney advertising have pushed claim severity higher every year, and carriers usually find out about a wave of suits well after the dollars are already spent. The signal is visible months earlier in plaintiff attorney ad activity, mass tort coverage, and litigation funding flows, but it is scattered across a dozen platforms that no single carrier has the bandwidth to monitor.
Carpe AdWatch consolidates that signal into one place. Twelve advertising platforms, nuclear verdict tracking, mass tort threat threads, litigation funding chain mapping, and podcast intelligence, fused into a single picture of where the plaintiff bar is investing and what that means for your book.
What AdWatch Delivers
National Ad Intelligence Map
Interactive choropleth heat map of attorney advertising density by state and zip code. Filter by platform, practice area, and time period. Drill into any state for zip-level hotspots, top firms, trending practice areas, and per-capita ad intensity. Growth badges call out states with surging activity, so you see pressure building before claim volumes move.
Nuclear Verdict Tracker
Verdicts of $1M and up indexed by firm, line of business, and state, with source attribution from LinkedIn, news, court records, and firm websites. Filter by threshold ($1M, $5M, $10M, $50M, $100M+), sort by amount or recency, and see which firms are driving the largest awards in your territory.
Threat Center for Mass Tort Signal
A unified view that connects ads, verdicts, podcast mentions, conference sessions, and publication articles into threat threads per mass tort signal (AFFF, Camp Lejeune, talc, and more). Each thread shows ad volume trends, linked verdicts, podcast coverage, and a confidence score built on multi-source corroboration.
Carrier Brand Monitor
Detects law firms bidding on insurance carrier brand keywords in search ads, with detection type, match confidence, severity, and trend over time. A direct signal of which firms are actively targeting your policyholders, in time to do something about it.
Litigation Funding Intelligence
Maps the money flow behind plaintiff advertising, from litigation funders to media buyers to law firms to mass tort signals, with confidence scoring at every step. The only commercially available view that traces third-party litigation funding into the specific torts and firms driving claim inflation.
Podcast Intelligence
AI-powered analysis of legal podcasts for carrier mentions, legal strategies, case targets, and settlement tips, with verbatim quotes, sentiment, and alerting. A data source no other product in the insurance intelligence market monitors at scale.
Law Firm Leaderboard
Firms ranked by ad volume, enriched with directory listings, court filings, verdict history, and geographic footprint. Aggregators and lead-generation companies are flagged and filtered automatically, so the leaderboard reflects the firms actually litigating against carriers.
AI Analyst Chat
A natural-language interface to the full AdWatch database. Ask which firms increased Google ad spend in Florida for auto accidents in the last 30 days, or which mass tort signals are accelerating in your top-five states, and get an instant, data-backed answer.
Nuclear Verdict Tracker
Every Verdict That Reshapes Reserves, Indexed.
Indexed Verdicts In-Flight
Verdicts of $1M and up, indexed by firm, line of business, and state, with source attribution from LinkedIn, news, court records, and firm websites. Filter by threshold ($1M, $5M, $10M, $50M, $100M+), sort by recency or size, and see exactly which firms are driving the largest awards in your territory.
The Tracker is one of eight capabilities inside AdWatch. Paired with the National Ad Intelligence Map, Threat Center, and Carrier Brand Monitor, it gives carriers a single litigation-pressure picture by geography and firm.
Purpose-Built for the People Pricing and Defending the Book
Underwriting and Pricing
See where plaintiff attorneys are concentrating ad spend before claims arrive, identify emerging mass tort signals while they are still in the advertising phase, and quantify litigation pressure by state and line of business so appetite and pricing reflect the litigation environment, not just the loss history.
Claims and SIU Leadership
Know which firms are actively recruiting in your territory, watch nuclear verdicts as they happen, and detect when firms are bidding on your brand keywords. Use the signal to tune SIU referral criteria, prioritize litigation-risk claims, and brief defense counsel before suit is filed.
Executive and Board
A single executive dashboard for the plaintiff bar advertising landscape, with briefing-ready views by state and portfolio. Use it as an early-warning system for litigation trends and as the evidence layer behind reserves, reinsurance, and rate-filing conversations.
Testimonials
What Carriers Say About Carpe.
“By integrating new data elements from Carpe Data into our insurance programs for small businesses, we can better understand the challenges faced by business owners and identify options to address their commercial insurance needs.”
Sharon Fernandez · Farmers Insurance
President of Business Insurance
“Carpe Data is the latest addition to Zurich’s ongoing innovation programs focused on transforming the future of insurance…[Carpe Data] supports Zurich’s ongoing efforts to improve the claimant experience by expediting low-risk claims, and by providing new insights to help our people make informed, accurate, and timely decisions.”
Scott Clayton · Zurich Insurance Company Ltd
Head of Claims Fraud, UK
“Carpe Data has been a great partner in helping us strengthen the claims handling process…Online Injury Alerts helps [us] continue to meet our goals of increased efficiency, reduced potential fraud and improved customer experiences.”
Douglas L. Kratzer · The Hanover Insurance Group
Vice President, Claims
Common Questions About AdWatch
What is Carpe AdWatch?+
Carpe AdWatch is an attorney-advertising intelligence platform built for insurance carriers, reinsurers, and claims organizations. It tracks plaintiff law firm advertising across 12 channels, connects ad activity to nuclear verdicts, litigation funding, mass tort signals, podcast coverage, and conference activity, and gives carriers a real-time view of litigation pressure by geography, practice area, and firm.
Which advertising platforms does AdWatch monitor?+
AdWatch monitors twelve platforms: Facebook, Instagram, Google Search, Google Local Services Ads, YouTube, Bing, TikTok, Snapchat, Reddit, Apple Podcasts, Spotify Podcasts, and Amazon Podcasts. Most competitive intelligence tools cover only Google and Meta, so AdWatch surfaces ad activity those tools miss entirely.
How does AdWatch help predict litigation risk?+
Plaintiff attorney advertising is a leading indicator of suit volume and severity. AdWatch correlates ad density and trend by geography and practice area against nuclear verdicts, mass tort signals, and firm-level behavior, giving underwriters and claims teams a measurable view of litigation pressure on a state, line of business, and individual claim file before the demand letter arrives.
Can AdWatch detect when law firms bid on our carrier brand?+
Yes. The Carrier Brand Monitor identifies firms purchasing search ads against insurance carrier brand keywords ("State Farm accident lawyer" and similar patterns), with detection type, match confidence, severity, and trend over time. Carriers can use the signal to engage defense counsel, file complaints, or update SIU triage criteria.
Is AdWatch available through Verisk?+
AdWatch is distributed via a partnership with Verisk, which significantly reduces implementation lift for the majority of carriers already using Verisk ClaimSearch and related Verisk products.
See AdWatch on Your States and Lines of Business
Our team can walk through AdWatch on the states, lines, and firms that matter most to your book, show the verdicts and threat threads tied to your exposure, and demo how a carrier brief comes together in minutes.